At New York SEO Experts, we define SEO—search engine optimization—as the practice of increasing both the quality and quantity of visitors to your website through non-paid, or “organic,” search results. Effective SEO uses proven techniques to signal to search engines like Google, Bing, and Yahoo that your website deserves to appear when users search for specific keywords or phrases. The higher your site ranks, the more visibility your company gains, leading to more clicks, more opportunities for potential customers to learn about your business, submit a contact form, or make a purchase online.